Regardless of your business or industry, you need to find, attract, capture, and keep customers to say in business. Marketing and Sales have two of the most critical functions in any company: Marketing must create the relationship that results in a sale and feed the pipeline that generates revenue, and Sales must take over the sales process, close the deal…and keep customers happy while continuing to look for new opportunities with them.

To achieve these goals, you’re looking for access to customer and prospect data, tools that can pull on that data to create compelling, personalized campaigns and, , reports that measure effectiveness and ROI. You need a 360-degree view of your customers throughout their entire lifecycle, from the moment they hit your web site in curiosity, to when a support ticket triggers an upsell opportunity, to the date you last sent them a thank-you note for being a customer reference.

All of Pinacc’s CRM tools offer a strong set of sales and marketing features, designed to help you refine, automate, and streamline your sales process to accelerate the sales cycle, reduce administrative burden, and secure better sales results—all while tying them back to specific marketing programs in order to measure campaign effectiveness.

Pinacc offers Pivotal CRM, Pinacc Analytics, and Event Management Framework—solutions for companies ready to compete to attract customers and nurture those relationships.